Sweet Kadai-Tirunelveli

One of the first things that come to your mind when we say Tirunelveli, is most definitely the halwa. This sweet needs no introduction and no selling pitch. So what if we told you that this delicacy will now present itself at your doorstep when you wish for it. No, we are not talking about a magic lamp; we are talking about “Sweetkadai.com”.

Originally started by Prabhakaran Arunachalam who hails from the land of the halwa itself, Sweet Kadai was later joined by two of his schoolmates, Kulandaivel and Pabish Kumar.Together they work on one goal -to explore the traditional sweets of India. We caught up with Prabhakarn to know more about this venture.

How did this interesting journey between three schoolmates begin? -“There is an interesting story behind it 🙂 “, comes the reply. “Tirunelveli is my native and I did my graduation from Chennai. The mention of Tirunelveli is always followed by its signature sweet, Tirunelveli halwa.Whenever I return from home, I make sure to buy some halwa  for my friends and colleagues. On a particular day, I could not manage to get halwa while returning, as I was in hurry. My friends were highly disappointed, so I asked my friend Kulandaivel to courier it to Chennai. At that very moment I realized that it would be a good idea to facilitate an option online to indulge in the whim of Tirunelveli Halwa  for the halwa lovers, all over India! We decided to create the concept in a traditional way. We chose the name “Sweetkadai” i.e. sweet shop .The look and feel of our website resembles a traditional shop.”

Each day in the journey of “Sweet kadai” is filled with challenges and surprises that these three friends share with enthusiasm. “Each day has a challenge in store for us. From when we receive the order till the pack gets delivered to the customer on time. This is our focus, and we aim to achieve it all the time. We know firsthand that to ensure the package is received by the customer on time, takes  solid teamwork. When I say team it is the 3 of us who do everything from coding the website to boxing the halwa packs.  Our goal has always been to put the highest quality product in the hands of our customers, and in the promised time of 24hrs. Along the way we learnt a lot and eventually started enjoying what we do. We are constantly driven by the numerous feedbacks from our happy customers.”

The response to this venture is obvious from the fact that they have more than10,000 likes on their Facebook page. They are equally thrilled by the amazing response.”The response that we received is more than what we expected initially. What motivates us is the feedback that we receive from our valuable customers. We receive numerous calls and comments in our Facebook page which makes our day ….each day. We are overwhelmed by the love, support and encouragement that we receive from our customers. We are also grateful for it”.

What would they tell future entrepreneurs based on their journey, and they are quick to respond-“Customer Centricity is the key word!”.

As we sign off with them, we ask them about what the future of “Sweet Kadai” looks like. “Currently we have launched a special combo pack which comprises of 1 Kg Tirunelveli Halwa and ¼Kg Mixture. We have plans to launch more products which would be traditional, authentic and handmade. We are very conscious about the products which will be included Sweet Kadai.”

We wish them the sweet success they deserve.

 Visit www.sweetkadai.com to start placing your orders. You can also call them up at  +917373884944 for queries. Keep following them on Facebook, Twitter and Google to get updates on products launch and offers.

Images Courtesy Of: Sweet Kadai