The Nibble Box- Mumbai

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We have all been there. You still have hours to go before you head home for dinner, and your stomach is rumbling for attention. These are testing times, especially if you are trying to ensure a healthy diet. In no time your hand reaches out to the nearest bag of chips to bring some solace to the incessant hunger pangs. I would have stopped at the chips, but for someone this was an “aha” moment for a new venture. We present to you The Nibble Box.

Ishita Sharma, an MBA in Finance and a corporate banker for 5 years, co-founded The Nibble Box along with her partner as an answer to these hunger pangs, based on her own personal experiences. “After I moved to Mumbai in 2011, I was away from home for more than 13 hours everyday. That is the case with everyone in metros esp. due to long distances. Eventually, after some time I realized that there were no easily available options of healthy eating. The food available was either unhealthy or lacked nutrition completely. Home was more of a place to relax than plan and cook. The routine led to skipping meals, not having wholesome meals and later thriving on junk. Skipping meals takes a toll on our metabolism and eating junk leads to other problems like deficiencies and weight gain. I used to go to a health shop 17kms away from home only to get snacks for a week and carry them to work for my tea breaks. But, again, the day I used to finish my stock, it was difficult to go all the way to that shop every time cancelling other important things on my to-do list. I discussed it with my partner and we finally thought that we have to do something about it not just for ourselves, but for everyone like us. That is how The Nibble Box was born. It is a one stop solution to all your snack problems. “

A one stop solution to all your snack problems- don’t you all love the sound of that? Ishita realized that she was not alone in the land of snack problems, which helped her gauge the strong market for this venture. “I have worked in corporate for 5 years. It was not just my personal experience but also the conversations we used to have at our workplace about food. People today want to know the reasons why they eat what they eat. They want to make sure that when they are spending so much of time and energy at work, having a healthy body and mind has to be on the top of their priority. Because of our own experience with ourselves and people around, we always knew that office goers, frequent travellers, sports enthusiasts and working mothers are always on the lookout of food that is natural and nutritious. We make sure that it also tastes great and that it gets delivered to you in a hassle free way. “

A look at the menu on The Nibble Box will leave you wondering how you are going to make up your mind on what your order should be. You have options of granola bars like “Masala chai latte” or “Pumpkin Spice Latte” to name a few. There are “Choco chip breakfast cookies”, or if you prefer something unique their signature collection has the “Fig Flaps”. These are just a few to give you an idea of what this box holds. When asked about the menu, Ishita elaborates on how much work went into its making, and what were the challenges they faced in this journey. “Coming up with recipes that are delicious yet healthy was a big challenge for us. We took good 1.5 years in inventing our snacks. We have paid attention to little details like we do not add any sugar/ artificial flavours/ artificial sweeteners/ artificial colours to our snacks. We use rock salt instead of the iodized salt. The honey that we use is of the purest form. We use very good quality ingredients that are being sourced from different places around the globe. It was far from easy. It took some time but we are very happy with the results.”

The team at Nibble Box ensures best of the ingredients and products of high nutritional value. What if we told you that they even have a tasting group to make sure that in the end it tastes good as well? Did The Nibble Box just tick all the categories on your checklist? We are sure they did. “We have over 100 recipes. Our snacks categories include granola bars, trail mixes with nuts, fruits and seeds, spiced trail mixes, breakfast granola, breakfast cookies, signature recipes, raw bars, etc. All our recipes are approved by our nutritionist and mentor, Luke Coutinho. Every ingredient and recipe are carefully researched and developed by Luke and our team to come out with a snack that is high on nutrition and made of the finest and natural ingredients available. We make sure that our snacks are FDA accredited laboratory tested for their nutritional value and shelf life. We have a tasting group from diverse geographies where we sample and based on the feedback, make changes to our recipes.”

With such a novel concept it is no surprise when The Nibble Box confirms that the response has been very good so far. “People are very open in giving a try to our concept of subscribing to snacks. They subscribe for 1 month in the beginning and then eventually go for 3 and 6 months subscription plans. We feel very happy and motivated when people call us and write emails appreciating the concept and our food.”
Future plans? The team is working towards reaching as many people as possible, and on fastening up their delivery. They aim to soon be doing same day deliveries. Their future plans also include a range of allergy free snacks for people who are allergic or do not wish to consume nuts, dairy, gluten, soy and raisins. True to their approach with The Nibble Box, their advice to future entrepreneurs is to do ample research about the market and the product/service of interest.
Visit The Nibble Box today to place your orders. They are located in Mumbai, but deliver all over the country. Do stop by their facebook page to stay updated. For queries send an email to cs@thenibblebox.com

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Images Courtesy Of: The Nibble Box