Cup-le cakes, i-cakes and pup cakes are just the beginning of a wide range of cakes that Sarada and Jayapavithra (JP) bake for their customers at “butter side up (bsu)”, a Bangalore-based start-up that promises to bake your dreams and fantasies true – onto a cake. “We are a celebration of all that is baked and quirky,” say the founders and co-owners of bsu. They specialize in custom-made cakes, theme-based cakes, cupcakes, wedding cakes and many more of their one-of-a kind edible gifts.
“We love cooking for others and eating with equal fierceness,” say the chatty cousins, talking about the very passion that resulted in the bsu back in 2011. Their Facebook page is filled with proof of how they can bring a story fully alive on a cake – complete with mythological characters, superheroes or simply everyday sights and scenes that are funny, touchy or just “you”.
“We are blessed with awesome clients who come up with crazy and beautiful ideas for the cakes they want to give their loved ones,” they say fondly, “They want it super special.”
Ask them about their interesting name and they will tell you, “the bsu philosophy wants us to wish a breakfast toast to fall butter side up if it slips from your hand… So butter side up is all that optimistic happiness and more!”
With more people looking for personalized gifts, it is this challenge that drives the duo to create and deliver custom cakes that are extra “personal and warm”. “We all love to put a bit of ourselves in everything we do. Who wouldn’t appreciate receiving gifts that tells a wonderful story about themselves?” they add. With each cake having that special something, choosing a favourite cake would be rather unfair, they tell us. “How can we choose between our cakes? Each cake / cupcake carries with it a bit of our heart and soul. We love and are proud of each of our creations.”
A PR professional and an engineer turned analyst in past life; Sarada and JP are now self-taught bakers, cake decorators and entrepreneurs. In an age when there is an explosion of start-up businesses, especially in the field of cakes and cupcakes, the bsu team had their share of challenges taking off the ground. “We are not trained professional bakers and knew nothing about running a business when we started. The biggest challenge was to learn everything on the go – right from perfecting baking techniques, making our own ingredients from scratch and decorating, to business skills like budgeting, accounting, inventory and purchasing equipment.” Clearly, they have enjoyed every bit of their hard work and their journey when they quickly add, “But it has been awesome so far. Loved the journey and the people.”
Buzzing Bubs has featured bsu in their list of “10 best cupcake places in Bangalore”. Having come this far with their business, we asked them what advice they would give to people in the first step of the ladder. “FOLLOW YOUR DREAMS,” they say, “Dream big, plan every small step you want to take towards that dream, be consistent, don’t give up (that seeming dead end might just be the turn around which the next big thing awaits!). Also an open mind to constructive criticism, willingness to keep learning and flexibility to change with times is essential!”
bsu’s future? “Hopefully bigger and crazier cakes to create, a retail outlet and a dedicated website.” We wish them a very “buttery side up” for all their future endeavours.
bsu is located in Bellandur, Bangalore.
Timings: 10 am to 6 pm on all days except Tuesdays (holiday) & Sunday (half day 10 am to 1 pm).
Phone: +91 9008744558 / +91 9686600092
Email: buttersideup.bsu@gmail.com.
Also check out their facebook page www.facebook.com/buttersideupcafe to witness some of the wonderful cakes they have come up with.
Images Courtesy Of : butter side up
Very well-written article that BSU will remain in my mind for long!
Will get chatting about BSU with my bangalore buddies soon 🙂
You made our day, Aarthi! Thanks for the encouragement and glad you liked our first.